How to Thrive as a Financial Wholesaler: “Surviving Sharks” - Spot Predators & Out Swim the Competition
Picture it: you’re swimming in the calm, cool waters of financial wholesaling when you are suddenly surrounded by the apex feeders of the financial world. You know the types…the big guys, the gatekeepers, the competitors.
The Great White Mega Producer
The most feared of all the financial wholesaling predators, the great white mega producers are the decision-makers who oversee enormous AUMs. One meeting with a great white mega producer could make your entire year, so don’t mess it up.
These guys don’t like fluff – they want the meat and they want it now. Bring your value fast and keep swimming with the big guys. Wasting their time could mean being eaten alive.
The Bull Shark Gatekeeper
These sharks are unflappable, ready to defend their territory at any given moment. Their unpredictability could let you into the tank one day and deny you access the next.
Learn to persuade the branch managers and BOAs. This group doesn’t just open or shut the door…they influence their advisors. So be ready to feed them what they need when they start circling: bring your numbers and be prepared to overcome their objections.
The Tiger Shark Wholesaler
Wiley and elusive, tiger shark wholesalers look for opportunity above loyalty. Beat them to the punch by establishing trust early, because advisors will always do business with the person they trust the most. Bring integrity and added value to the tank.
So the next time you’re out in the field, don your wholesaling mesh suit and arm yourself with value, persuasion, and loyalty.
