We are officially five weeks away from the holiday season. The day after Halloween typically marks the beginning of the craziest time of the year. Time with family becomes a priority in November and December and that means people are spending less and less time in their offices. Thanksgiving, Christmas, Hanukkah and New Year’s are all good excuses for a much-needed, year-end respite.
So what happens to your calendar when you are gone? You undoubtedly want to hit the ground running in January, but how do you do that when you’re taking your family skiing the week before Christmas?
There are a number of ways to keep your calendar full even while you’re hitting the slopes.
Whittle down your list
Don’t spend your time calling on people who aren’t going to do business with you. Or whose tickets have become smaller and smaller as time has gone on. Pare your list down to only those who are likely to buy your product or who have bought from you in the past. Be selective…time is of the essence.
If you know you’ll be gone for the last two weeks of December, get on the phone in mid-November and start booking those January meetings. Set aside a day of the week or an hour out of every day to focus your energy on calling so that your calendar is full when you are back from your vacation.
Get your core meetings booked
Our September 13 blog post focused on the importance of booking core meetings with wire house offices and large branches. Some locations start allowing wholesaler to get on next year’s calendar as early as October. Put your list together of those branches where you want to host breakfasts, lunches and walk-throughs and see if you can get on their schedule now.
Sound a little overwhelming? That’s where Executive Scheduling Associates can help.
Our schedulers are trained to deal with the holiday season, knowing that the closer we get to Thanksgiving, the harder it will be to book meetings. We strive to always have your calendar pushed out 2-3 weeks, but we’ll try to push even further during fourth quarter in order to work around your schedule and the schedules of your clients. We focus on the contacts you select to maximize your results.
At ESA, we focus on you. No
matter who is taking time off for the holidays – you, or your clients – we will
always have a plan in place to make sure you are ready to make a splash as soon
as January arrives.
Have you started planning for your holidays yet? What are you doing? Tell us in the comments below.