Practice Makes Permanent


When you do something over and over again, you’re practicing. And when you practice enough, you attain…permanence. Unless you’ve attained perfection, repetition will achieve permanence for whatever you’re practicing – regardless of whether you’re doing it right or not.

Now, all of this isn’t to say that you need to achieve perfection. In fact, quite the opposite. Perfection isn’t attainable, so strive for being consistent and reliable. Find what works for you and your clients and practice it over and over again. Once you do, it will become habit and habits can be very powerful driving forces.

Habits, generally speaking, are brain training. Scientifically speaking, habits are how we actually rewire our brains.

Human brains are remarkably adaptive, a trait known as neuroplasticity. Essentially, neuroplasticity means that every synaptic response we have has a specific pathway that doesn’t change. When that pathway is used over and over again (for instance, an action you do every day) it becomes stronger. As those pathways become stronger, habit are formed. And when habits are formed, our brain moves us to do things without having to really “think” about doing them.

Take a look at your most successful days. What made them so successful? Was it your persistence on the phone? Was it a great presentation in which you said all the right things? Did you find a way to keep all of your calls geographically close so you didn’t spend too much time in your car or was your data up-to-date and accurate?

Take some time to examine your daily sales routines and determine what works. Continue doing what works over and over again; strengthen your brain, practice those habits and achieve permanence with a daily routine that works wonders for your sales.

Share some of your daily habits in the comments below. 

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