One of our past blog posts touched on the importance of making consistent calls to reach out to prospects and clients. Let’s face it: if you’re in the sales game, you’re going to have to pick up the phone.
Unfortunately, any professional worth his or her salt plays by the same rule, which means that you are competing against dozens (maybe even hundreds) of other salespeople who are selling similar products. It’s easy to become just another voice message.
So what can you do to make yourself stand out in the sea of, “Hello, Potential Client, this is me, calling from…blah, blah, blah?”
We’ve all gotten those messages that just ramble on and on. Our finger hovers over the delete button, waiting to get the name and number before we move on.
Make your messages short and to the point, but don’t leave out any pertinent information. Announce who you are, why you’re calling and how to reach you back.
2. Don’t give away the farm
An oft-made voice message mistake is giving away too much information. When you give someone detailed information about why you’re calling, you might be cutting yourself out of the rest of the conversation.
Let’s say you leave a voice message for someone and say, “I’m going to be in town on February 18 and 19 and I’d love to stop by for a few minutes.” The potential lead hears those dates and, knowing she will be out of town that week, decides there’s no reason to call you back. What she doesn’t know is that you also have plans to be back in early March and that she could have set something up for that rotation.
3. Your contact information
Don’t just leave your phone number one time. Numbers are easily misheard, and it saves the recipient from having to start the message over from the beginning to confirm the right number. Say it twice as a courtesy to your contact.
4. Follow up
Always let the voicemail recipient know that you will follow up with an email and then, of course, make sure you do so. Emails are a great way to follow up with a voice message, but don’t let them become your primary method of conversation – keep the personal touch by reaching out by phone (unless, of course, you’re asked to only send emails).
The ESA Advantage
Executive Scheduling Associates takes great pride in our training program. Along with custom-produced video modules, our trainees spend time on the phone making real, live calls while our trainer listens in and coaches them.
New hires hit the ground running knowing the specifics of a good message. They keep it short and to the point, without giving away too much information. They always leave their phone number twice and always follow up with an email.
Could your voice message game use a little help? Give us a call!
Tell us about the worst voice message you’ve ever left – or have had left for you – in the comments below.